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In this PodClip, I explain how the right marketing strategy is as important for a company as having the right product. I can’t tell you how many times that I have come across great companies that fail because they have the wrong marketing strategy. Conversely, I am sure you have asked yourself at times, “How the heck is this company successful, because their product is sub par.” It goes to say that great marketing strategies can even drive sales of inferior products.