In his book Good to Great, Jim Collins introduces the concept of  the “Big Hairy Audacious Goal”

A Big Hairy Audacious Goal (BHAG, pronounced BEE-hag) is a strategic business statement similar to a vision statement which is created to focus an organization on a single medium- to long-term organization-wide goal which is audacious, likely to be externally questionable, but not internally regarded as impossible

~ Jim Collins

Feeding off that theme, Maj Soueidan, co-founder of GeoInvesting, presented some Big Hairy Audacious Facts on a few companies he likes.