Before we go on, we’d like to remind you that our position in MFON is now closed and the stock is no longer in any of our Model Portfolios.

We did like the company’s story, and it seemed that the niche MFON operated in was definitely in need of leaders – text message marketing platforms built to help restaurants outperform their peers. Mobivity currently boasts that 30,000 restaurants rely on its intelligent messaging platform to grow traffic and make takeout easier.

As the stock climbed, we took another stab at it, adding to our long position at a price of $1.97 in late March 2021, a short time after another appearance by Dennis on Little Grapevine as a follow up and to give more color on what appeared to be bullish indicators that the business was on the cusp of achieving some great milestones and relationships.