What did Peter Lynch really mean when he said buy what you know? This subject came up once again in a recent 2019 interview he had with Fox Business News. It’s a subject I’ve covered before and thought I’d put out a quick video on this and a few other things on my mind with respect to the subject matter. Your comments are welcome! ~Maj

• Our Peter Lynch article (https://geoinvesting.com/lynch-dont-buy-smaller-company-stock/) “Peter Lynch Said Buy What You Know, But How Did He Mean It?”
• Buy what you know works
  • Alphabet Inc. (NASDAQ:GOOG)
  • Amazon.com, Inc. (NASDAQ:AMZN)
  • Monster Beverage Corporation (NASDAQ:MNST)
  • Ulta Beauty, Inc. (NASDAQ:ULTA)
  • LVMH (Sephora)
  • lululemon athletica inc. (NASDAQ:LULU)
  • Great Atlantic & Pacific (NYSE:GAP)
  • Turtle Beach Corporation (NASDAQ:HEAR)
  • Ocean Bio-chem, Inc. (NASDAQ:OBCI)
  • Pacific Ethanol, Inc. (NASDAQ:PEIX)
• Sometimes ignorance is better (8:20 to 8:40)
• But still must take be careful (can take it only so far) (8:41 to 9:27)
  • Will they have staying power
    • Blockbuster Video vs Netflix, Inc. (NASDAQ:NFLX)
    • Under Armor
    • Game Stop
    • Retail
  • Still must be a smart investor
• Do not take it too literally (Big part of my research) (9:30 to 10:20
  • Does not mean you cannot learn about new things
• The Walking Company: A buy what you know example that I should have sold. (10.21 to 12.45)
• One of the reasons I like microcap stocks (12:46 to 13:20)
  • Allows you to get into trendy stock early
• Research to help beyond buy/sell what you know (13.38 to 16:14
  • When to Buy
    • Different levels
      • Shopper
        • Stay alert
        • Get them early
        • Ask questions
        • Visit companies
        • Can it be bigger in 5 or 10 years?
        • Interview management
        • Understand business models
      • When to sell (16:15 to 17:45
        • Valuation
        • Trend ending
        • Bought out
      • Buy with conviction when you have it (17:50 to 18.27)