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OUR NEXT BULLISH STOCK IDEA

We began monitoring a 40-year-old microcap home goods company 7 years ago when a long-time high-level employee of the company was appointed as new CEO and a successful microcap activist/investor was appointed to the Board of Directors. We believe the company has achieved a sustained inflection point worth talking about with our Premium members. .

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Industry: Home Goods / Décor for homes and RVs

catalyst50

Catalyst: Turnaround plan inflection point

price mc 50

Price: Greater Than $10/Share

Potential Return: Multi-bagger

The company meets 9 out of 10 GeoInvesting Tier One quality microcap criteria:

  • Long operating history of at least 20+ years: 40 years

  • Strong management: Strong roots with the company and industry

  • Management focused on business, not stock price movement: Extremely non-promotional

  • Generating revenue

  • At or near profitability

  • High probability turnaround stories: Multi-year turnaround has inflected

  • Manageable debt burden: Close to Zero long-term debt

  • Ability to grow without excessive equity raises: Has not issued stock over the last 7 years, when a new CEO was appointed. In fact, the company has bought back stock over this time.

  • Shares outstanding are not excessive: Less than 5 million

  • High Insider ownership: 13% (we like to see at least 20%)

Stock Pitch

Before the current CEO was appointed to the position in 2013, he was appointed COO in 2011 and instrumental to saving the company from the risk of bankruptcy due to the lingering effects of the great recession, as losses were hemorrhaging on weakening sales growth prospects.

The current CEO has spent the last 7 years realigning the company’s expenses, expanding the home goods product line from one main category to 25, broadening the company’s geographical presence from one country to eight and emphasizing selling its products on-line.

While COVID-19 has certainly given its online business a boost, the company’s on-line business had already been gaining traction. Even more importantly, the company’s products sold through traditional brick and mortar chains had been extremely healthy. So, we are not worried about weakening growth prospects when COVID-19 is in the rearview mirror.

Since 2011, the company’s annual revenues have grown from around $5 million to a current annualized run-rate of over $20 million, while net income has risen from a loss of $1 million to an annual run-rate of close to $4 million, with the pace of growth accelerating.

In summary, we believe the Target Company has reached a major growth inflection point which we think will continue for years to come, leading to shares rising by many multiples of their current price which are selling at a meager valuation.


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“Geoinvesting is the most valuable microcap research service available today. Their breadth of coverage, when considering depth of analysis, is the most expansive we have yet to encounter. Their coverage focuses on actionable ideas. Their analysis includes considerations of timing and most importantly their thesis and corresponding granular support for their views; and they are transparent with respective to their own positions in the names they cover. Geoinvest’s prinicipal, Maj Soueidan, is one of the best microcap investors in the equity markets today.”

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“Hi Maj, Been a GeoInvesting member since Summer 2018. You opened my eyes to the inefficiencies and opportunities in the microcap market. Looking forward to learning more from you and the GeoInvesting team.”

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