Image Sensing Systems, Inc. (NASDAQ:ISNS)

Image Sensing Systems, Inc. (NASDAQ:ISNS) ($4.90, $25.5m market cap) - Will new product line and cost cutting efforts result in consistent profitability after years of losses? We’re checking it out.

Unfortunately, many investors are rallying shares of ISNS as a play related to DGLY and GoPro (NASDAQ:GPRO). Both of these companies make body-worn camera/video products that have been pushed into the spotlight due to recent police conflicts with public protesters. But there is one problem: ISNS's product line is totally different than DGLY's and has nothing to do with the body-worn camera/video products that capture live action. The company does absolutely nothing in the new innovative body-worn camera market segment. We contacted the company to confirm this fact and we suggest investors do the same. The company's products are largely geared towards reading licensing plates for data analysis, traffic management, and parking solutions.