We expect our sales to increase during 2013 as our moves toward implementing our business plan, including the increase in franchise retail stores, the increase in marketing budgets. We currently have six franchise retail stores in Beijing area, of which four stores are wholly owned by us under direct management, and two stores are managed by the franchisees. In 2013, we will evaluate the operation in the existing stores and replace those in poor performance with new stores. We expect the total number of franchise stores to be increased to seven by the end of 2013.
Third Quarter 10 Q from 11/14/2012
China Fruits Corpration And Subsidiaries
Gross revenues were $1,028,639 and $673,976 for the three months ended March 31, 2012 and 2011, respectively, due primarily to sales of fresh fruits and related products, including our signature tangerine. We recognize revenue when persuasive evidence of a sale exists, transfer of title has occurred, the selling price is fixed or determinable and collectability is reasonably assured. Our sales arrangements are not subject to warranty. We did not record any product returns for the both three-month periods ended March 31, 2011 and 2010. The significant increase in gross revenues by $354,663 during the first quarter of 2012 was due primarily to the increasing traffic in our retail stores. After our efforts on marketing and brand recognition over years, more and more local customers know about our stores and turn into our regular customers. The revenue increased in 2012 was also due to the development in international markets. We had revenues of approximately $209,830, or 20.4% of total revenues, generated from Thailand, and approximately $283,694, or 7.2% of total revenues, from Indonesia.We expect our sales will continue to increase to approximately $4,200,000 during 2012 as our moves toward implementing our business plan, including the increase in franchise retail stores, the increase in marketing budgets and development in international markets. . We currently have four franchise retail stores in Beijing area, of which 2 stores are wholly owned by us under direct management, and 2 stores are managed by the franchisees. In 2012, we will evaluate the operation in the existing stores and replace those in poor performance with new stores. The total number of franchise stores will be increased to six.
Since the reverse merger was consummated, we have continued operations of Tai Na, a company which is principally engaged in manufacturing, trading and distributing fresh tangerine and other fresh fruits in the PRC. Tai Na is located in Nan Feng County, Jiang Xi Province, the well known agricultural area for tangerine in China. The geographic advantage benefits us with respect to the control of manufacturing cost and product quality. We have self-owned property in Nan Feng County with a total area of 742,901 square feet, including manufacturing plants of 238,609 square feet and office building of 70,350 square feet. In order to effectively maintain the quality of tangerine, we have a set of temperature and humidity auto-control equipments with capacity of 1,500 tons. We also have two automatic product lines to select fruits, the hourly process capacity of which is 10 ton/hour and 15 ton/hour, respectively. During the year of 2011, our total production was 3,781 tons, better than the expectation of 3,000 tons. We expect the production capacity will reach 4,500 tons in 2012 due to the improvement of production efficiency.Since 2007, we have expanded our sales network by setting up the franchise retail stores for fresh fruits and related products. We also relocated our headquarters to Beijing, which we believe will have a positive effect on our corporate image and marketing strategy. In order to create our brand identity efficiently, we plan to acquire or form joint venture with the existing profitable and middle-size retail stores. We provide the stores with our standard management systems, supplies, as well as remodeling to unify store display, color and sign pursuant to the franchise requirements. We currently have four franchise retail stores in Beijing area, of which 2 stores are wholly owned by us under direct management, and 2 stores are managed by the franchisees. In 2012, we will evaluate the operation in the existing stores and replace those in poor performance with new stores. The total number of franchise stores will be increased to six.
The franchise retail stores build up the direct channel between the end users and us, which facilitates the process from our manufacturing plants to the markets, benefits us in adjusting our business strategies when market changes. In addition to our own products, we also work with our strategic partners to diversify the fruits in our store and ensure the prompt delivery. We believe we can expand our market shares through an effective and efficient franchise retail network. We expect more market shares via brand recognition in the near future.
In addition, we believe a sound warehouse and logistics center will help us to improve efficiency and reduce operating expenses. Especially for fresh fruits, the prompt handling and delivery is significant to reduce loss from spoilage. Therefore, we focus on establishing a systematic logistics center to support the expanding retail network. On March 3, 2012, we entered into a five-year lease agreement for warehouse and logistic space of approximately 26,700 square feet to store, select, pack and deliver fresh fruits. After the full operation of the logistics center, we believe both operating expenses and cost of goods sold will be reduced due to large-scale purchases and delivery.
2011 10K filed on:
Gross revenues were $3,476,158 and $1,807,471 for the years ended December 31, 2011 and 2010, respectively, due primarily to sales of fresh fruits and related products, including our signature tangerine. We recognize revenue when persuasive evidence of a sale exists, transfer of title has occurred, the selling price is fixed or determinable and collectability is reasonably assured. Our sales arrangements are not subject to warranty. We did not record any product returns for the year ended December 31, 2011. The significant increase in gross revenues by $1,668,687 in 2011 was due primarily to the increasing traffic in our retail stores. After our efforts on marketing and brand recognition over years, more and more local customers know about our stores and turn into our regular customers. The revenue increased in 2011 was also due to the development in international markets. We had revenues of approximately $1,310,000, or 37.7% of total revenues, generated from international markets, including approximately $100,000 from Dubai, approximately $10,000 from France, approximately $500,000 from Thailand, and approximately $700,000 from Indonesia. On the other hand, we suffered historical low tangerine output in 2010 due to severe weather.
We expect sales to increase during 2011 as our moves toward implementing our business plan, including the increase in franchise retail stores, the increase in marketing budgets. We currently have four wholly-owned franchise retail stores in Beijing area, including the one opened in November of 2011 located at Feng Tai District, Beijing. We expect to open total 6 franchise retail stores in 2011 and expect to boost our revenues due to the increasing traffic.
We expect to be profitable in the year of 2011 due to the upward trend of current economy, the implementation of our business plan, including the increase in franchise retail stores, and the increase in marketing budgets. However, there can be no assurance that we will achieve or maintain profitability, or that any revenue growth will take place in the future.
China Fruits still unable to post a profit..
But the company is predicting profitability:
"We expect to be profitable during the second half of fiscal year 2010 due to the recovery of current economy, the implementation of our business plan, including the increase in franchise retail stores, and the increase in marketing budgets. However, there can be no assurance that we will achieve or maintain profitability, or that any revenue growth will take place in the future."
GeoTeam Note®: Investors need to take this commentary with a grain of salt. The company has made similar comments in the past that did not come to fruition.
CHFR reported 2009 year end results,
Full Year 2009
Full Year 2008
Period Change
GAAP Revenue
$1.91 million
$1.66 million
15.1%
GAAP EPS
-$0.01
$0.01
n/a
Fully Diluted Shares
36 million
0.00
The fourth quarter was still nothing to right home about.
4th Quarter 2009
4th Quarter 2008
$867 thousand
$806 thousand
7.6%
$0.00
We just mentioned this stock a few days ago. The company is still losing money, but losses have appeared to stabilize. Comments in the 10K look encouraging as it pertains to revenue growth:
We expect sales to increase during 2010 as our moves toward implementing our business plan, including the increase in franchise retail stores, the increase in marketing budgets.
However, no comments were made regarding the outlook for profitability. Although still a risky play that may amount to nothing, at .08 we are willing to devote some exposure to our diversified portfolios with long-shot opportunities.
Seeking feedback from GeoReaders on the status of CHFR story:
Specifically, I am referring to the following comments in the 2009 Third quarter 10Q filing:
In order to create our brand identity efficiently, we plan to acquire or joint venture with the existing profitable and middle-size retail stores. We will provide the stores with management, supplies, as well as the remodeling in connection with display, color and sign to match the franchise requirements. The first franchise store was opened in Beijing in November of 2007. As of September 30, 2008, there were 11 wholly-owned franchise retail stores opened, of which 5 stores located in Beijing, 3 stores located in Haining, eastern China, and 3 stores located in Dongguan, southern China. The biggest store has approximately 4,200 square feet and independent warehouse of approximately 1,200 square feet, which is located at the main street business center of He Ping Li, one of the busy areas in Beijing.
We expect to be profitable during the second half of fiscal year 2009 due to the recovery of current economy, the implementation of our business plan, including the increase in franchise retail stores, and the increase in marketing budgets. However, there can be no assurance that we will achieve or maintain profitability, or that any revenue growth will take place in the future.
Is CHFR implying they will be profitable during the 2009 fourth quarter? The company was right around break even during the first nine months of 2009. We are also intrigued by the fact that the company raised funds via the sale of stock at $0.20, which is well above the current price.
At $0.06 we will code CHFR as a GeoSpecial on the Radar just in case management delivers on its expectations. We may request an interview.
Food
china-fruits....